The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution
Автор:Barney Adams Год: 2008 Издание: [не указанo] Страниц: 320 ISBN: 160239248, 160239248X, 160239248X In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. Everything changed in 1996, however, when he invented the Tight Lies fairway wood. Designed with the traditional head shape upside down, which both lowered the center of gravity and increased the hitting surface, the resulting club was easier to hit. Suddenly, Adams and his club became overnight sensations and sales skyrocketed, earning numerous industry awards. This rags-to-riches story suggests how you, too, can make your entrepreneurial dreams come true.
