Scenario Planning: The Link Between Future and Strategy
Автор:Mats Lindgren, Hans Bandhold Год: 2009 Издание:Palgrave Macmillan Страниц: 216 ISBN: 9780230579194, 0230579191 "This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resemble lectures.... If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice." Per Espen Stoknes, faculty member, Norwegian School of Management Формат: 16,5 см x 24 см.
