Own the Room: Business Presentations that Persuade, Engage, and Get Results
Автор:David Booth, Deborah Shames, Peter Desberg Год: 2009 Издание:McGraw-Hill Companies Страниц: 288 ISBN: 9780071628594 Imagine if every presentation received rapt attention and buy-in from the audience. Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind. Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.
