Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Автор:Judy Allen Год: 2012 Издание: [не указанo] Страниц: 260 ISBN: 1118514459 Practical, prescriptive advice on successfully marketing your event planning businessRecent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more.Ideal for event planners, marketing managers in the industry,...
