Страниц: 224 ISBN: 3899554620 The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
