Casting for Big Ideas: A New Manifesto for Agency Managers
Автор:Andrew Jaffe Год: 2003 Издание:John Wiley and Sons, Ltd Страниц: 264 ISBN: 0471309540 That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager.
