Whether you are organizing a conference or similar event for a local society or large company, for fundraising or for sharing information, for promotion or as a learning forum, the task can be daunting and there are many pitfalls. This book will show you step-by-step how you can plan and run an effective event that will leave a big impression on your colleagues and customers. For ten years Pauline Appleby has been organizing conferences and events for commercial companies, trade associations, societies and study groups, whose budgets have ranged from many thousands of pounds to virtually nothing.
