Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media (PR in Practice)
Автор:John Foster Год: 2012 Издание: [не указанo] Страниц: 280 ISBN: 0749465433 This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on: -- developing and policing a house style -- avoiding cliches and jargon -- ensuring readability -- writing press releases -- using social media-- public speaking and speech writing -- proof correction marks -- the legal issues facing writers Informed by British expertise and practice, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, and setting up an online media center.
