Winning Reputations: How to Be Your Own Spin Doctor
Автор:Chris Genasi Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0333963652 Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
