Upstarts!: How Geny Entrepreneurs Are Rocking The World Of Business And 8 Ways You Can Profit From Their Success
Автор: [автор не указан] Год: 2011 Издание: [не указанo] Страниц: 272 ISBN: 9780071601887 They’re young, they’re brash, they’re smart—and they’re 77-million strong. Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time. Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different—and it’s changing the way everyone must do business now. Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and...
