Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Автор:Damian Ryan, Calvin Jones Год: 2012 Издание: [не указанo] Страниц: 297 ISBN: 0749464275 Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The authors deal with every key topic in detail, including:- search marketing- social media- mobile marketing- affiliate marketing- e-mail marketing- customer engagementThis book will help readers to:- choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the rents that are shaping its future-...
