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Автор: Ab Kuijer
Год: 2011
Издание:
Книга по Требованию
Страниц: 114
ISBN: 9781616405403
The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: • how to focus on customer service by using dialogue marketing and social networking to develop businesses. • how to appreciate current customers and their needs instead of trying to grab new customers without...
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