The theory of advertising; a simple exposition of the principles of psychology in their relation to successful advertising
Автор:Walter Dill Scott Год: 2012 Издание: [не указанo] Страниц: 48 ISBN: 1232364983 This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1903 Excerpt: ...the conception of the function of a psychological laboratory, it should be held firmly in mind that psychological laboratories have nothing to do with telepathy, spiritism, clairvoyance, animal magnetism, mesmerism, fortune telling, crystal gazing, palmistry, astrology, witchcraft, or with any other of the relics of the cults of mediaeval superstition. It is true that the question of occult thought transference in its various forms has been put to the test in a few of the laboratories, but as none of these superstitions have been able to stand the test they have been discarded as worthless hypotheses. Quite extensive and elaborate tests have been made with telepathy, but as the results secured were so meager, it is safe to say that there is not a director of any psychological...
