The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line
Автор:Bob Willard Год: 2002 Издание:New Society Publishers Страниц: 240 ISBN: 0865714517 In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives. convincing case for unconventional entrepreneurship.
