Автор: [автор не указан] Год: 2008 Издание:Routledge Страниц: 434 ISBN: 9780415417273 This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.
