The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
Автор:Leigh Caldwell Год: 2012 Издание: [не указанo] Страниц: 248 ISBN: 1780590075 Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
