The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising
Автор:Walter Dill Scott Год: 2012 Издание: [не указанo] Страниц: 104 ISBN: 1236591364 This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ...tell what he was reading. In all cases of doubt the man was not counted at all. There were, however, but few such cases. I made six visits to the library, going on different days of the week, different seasons of the year, and different hours of the day. At each visit I made observations on one hundred men who were reading magazines. Of the first hundred observed, eighty-eight were reading from the body of the magazine and twelve were reading advertisements. Of the second hundred, six were reading advertisements. Of the third hundred, fifteen were reading advertisements. Of the fourth hundred, sixteen were reading advertisements. Of the fifth hundred, only five were reading advertisements. Of the sixth hundred, eleven were reading advertisements. Making a summary of the...
