The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
Автор:John K. Conlon, Melissa Giovagnoli Год: 1998 Издание:Jossey-Bass Страниц: 208 ISBN: 0787909467 Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today's companies are realizing growth. In "The Power of Two", two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it's the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.
