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The New PR Toolkit: Strategies for Successful Media Relations

Автор: Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry
Год: 2003
Издание: Financial Times Prentice Hall
Страниц: 272
ISBN: 0130090255
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
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