The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves
Автор:Joseph Barbato Год: 2005 Издание: [не указанo] Страниц: [не указано] ISBN: 1889102067 Book DescriptionTo attract attention to your cause, you could: -Paint your building Day-Glo orange -Blare hip hop music from the rooftop -Have staff members sport Mohawk haircuts But if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's book, Attracting the Attention Your Cause Deserves. First, let's make clear what this book is NOT. It is not a guide for writing press releases. It is not a manualfor creating a speaker's bureau. It is not a treatise offering PR palaver. All of those hairs have been split many times over. Attracting the Attention Your Cause Deserves is something far more useful ? and invigorating ? to those wanting to advance the good work of their organization. Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three key objectives for your cause: 1) Greater visibility 2) A broader constituency 3) More money raised...
