Автор:James Montier Год: 2010 Издание:John Wiley and Sons, Ltd Страниц: 240 ISBN: 9780470686027 Ben Graham, the father of value investing, once said: "The investor's chief problem - and even his worst enemy - is likely to be himself". Sadly, Graham's words are still true today. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Fortunately, behavioral finance, which recognizes that there is a psychological element to all investor decision making, is now firmly embedded in the mainstream of finance. Applying behavioral principles to an investment portfolio can help investors avoid some of the mental pitfalls that so often cost them, and financial institutions, billions. In "The Little Book of Behavioral Investing", behavioral finance expert James Montier takes you on a guided tour of the most common behavioral challenges and mental pitfalls that investors encounter, and provides you with strategies to eliminate these traits. Along the way, he shows how some of the world's best...