The Lenovo Affair: The Growth of China's Computer Giant and Its Takeover of IBM-PC
Автор:Zhijun Ling Год: 2006 Издание: [не указанo] Страниц: 250 ISBN: 0470821930 Lenovo is a global leader in the PC market, employing more than 19,000 people worldwide.A Its landmark takeover of IBM’s PC division in May 2005 was a major step for the company and a huge boost for Chinese industry.A The deal proved to the world that Chinese companies are not only competitive in the domestic markets but can also compete at a global level. Lenovo was founded in 1984 by 11 engineers working out of a small bungalow in Beijing .A Their crisis was to create a company that would offer PCs to the Chinese people at an affordable price.A Using the brand name, Legend, it promoted PC usage throughout China and developed the revolutionary Legend Chinese character card that translated English software into Chinese characters. In 1994, Legend was successfully listed on the Hong Kong Stock Exchange and in 2003...
