The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas
Автор: [автор не указан] Год: 2008 Издание: [не указанo] Страниц: 312 ISBN: 0749453184 The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value. Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.
