Маркетинг. Общие вопросы

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The Globalization of Multinational Enterprise Activity and Economic Development

Автор: Neil Hood, Stephen Young
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0312225377
This book explores and analyzes the effects of the globalization strategies of multinational enterprises (MNEs) on national and local development and highlights the implications of these effects for policy makers. Containing contributions from leading international business scholars, the text addresses this previously little explored but critically important issues for the future of the world economy.
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