The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand
Автор:Pamela Skaist-Levy, Gela Nash-Taylor Год: 2015 Издание:Gotham Страниц: 264 ISBN: 9781592409358 Part memoir, part business manual, and 100% juicy - the inside story of Juicy Couture, one of the most iconic brands of our times Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. It was a groundbreaking brand when it started, and it established the new category of contemporary clothing for women. This book in an entrepreneurial story about Pam and Gela, two best friends who started a business with $200 in Gela's apartment, and follows their journey of building that business from scratch, selling a brand, entering the corporate world, and creating a billion-dollar fashion empire. In addition to all of the lessons they learned, this is an aspirational and inspiring look at the insanely fun and wacky experiences the two of them had. They didn't go to Harvard Business School - or any business school - and rather than coming up with a complicated business plan, they had what they called the Glitter Plan: using their instincts and being...
