The Customer Satisfaction on Debit Card: A case study on Standard Bank Limited,Khulna, Bangladesh
Автор:Al Jamal Mustafa Shindaini, Tanmoy Debnath Год: 2012 Издание: [не указанo] Страниц: 76 ISBN: 3848430347 Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customera??s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customersa?? satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.
