The Blue Way: How to Profit by Investing in a Better World
Автор:Daniel de Faro Adamson, Joe Andrew Год: 2008 Издание: [не указанo] Страниц: 256 ISBN: 1416547355 Turning conventional wisdom on its head, The Blue Way shows why socially progressive companies that make political contributions to "blue" politicians and causes outperform "red" companies.The idea that progressives are better at businesses than conservatives will surprise most people - including many progressives. But as The Blue Way shows, in nearly every sector of the economy, blue companies are the top performers. As a result, an investor who places his money in stocks of blue companies will do better than one who chooses red companies or who chooses to invest in the market as a whole. In The Blue Way, Daniel Adamson and Joe Andrew, cofounders of Blue Investment Management, identify the companies that have the most progressive social values - fair wages, equal opportunity, environmental responsibility - and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around those companies, which to date has out-performed...
