Thames&Hudson

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The Advertising Concept Book
Автор: Barry Pete
Год: 2012
Издание: Thames&Hudson
Страниц: [не указано]
ISBN: 9780500516232
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or...
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