The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously
Автор:Harvey McKinnon Год: 2008 Издание: [не указанo] Страниц: 112 ISBN: 1889102377 Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising. People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right. McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating. One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance: * How a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift. * How the chair of a YWCA sparked a first-time gift of...
