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SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Автор: Rosabeth Moss Kanter
Год: 2009
Издание:

Страниц: 336
ISBN: 0307382354
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good. If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.Take IBM. When the tsunami and earthquake struck Asia, IBM didn’t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and...
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