Strategy: Process, Content, Context--An International Perspective
Автор:Bob de Wit, Ron Meyer Год: 2004 Издание:
[не указанo] Страниц: 1252 ISBN: 0324282710 Bob De Wit and Ron Meyer?s innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.