Общий менеджмент

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Strategic Business Letters and E-mail

Автор: Sheryl Lindsell-Roberts
Год: 2004
Издание: Houghton Mifflin
Страниц: 374
ISBN: 0618448330
Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. 6 x 9.
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