Strategic Analysis of Recent Changes in Indian Telecom Sector
Автор:Bharat Kukreti Год: 2010 Издание:LAP Lambert Academic Publishing Страниц: 92 ISBN: 9783843385992 Due to its large potential, Indian telecom space has attracted huge FDI over the period of time, bringing together at present 16 operators in Indian telecom space. Led by market competition and falling tariff, mobile services diffused at much faster rate resulting exponential growth of telecom services. However recent changes in Indian telecom sector, on account of regulatory and market forces made it go through the turbulent phase manifested in the form of price war,declining ARPU and denting bottom line notwithstanding increased number of subscribers. In this context, this Book critically examines relevant market forces based on the Strategic framework of ‘Flowing Stream Strategy'' and assess its overall impact on the Indian telecom business. Thereafter Book also captures global telecom market trends by benchmarking Indian telecom space in terms of operating parameters like ARPU, MOU,Profitability etc to that of 184 leading global telecom...
