Автор:Bernard J. Mullin, Stephen Hardy, William A. Sutton Год: 2007 Издание:Human Kinetics Publishers Страниц: 540 ISBN: 0736060529 "Sport Marketing, Third Edition", the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry. Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition: Foreword written by David J.Stern, Commissioner of the National Basketball Association. A new chapter on branding and how to apply it in a sport context, including examples of successful efforts. A greatly expanded chapter on research in sport marketing, recognizing recent...
