Автор:Barbara Findlay Schenck Год: 2012 Издание: [не указанo] Страниц: 384 ISBN: 1118311833 Harness the power of marketing and watch your business growHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThe companion CD includes tools and templates to give you a jump-start on putting your new skills to workIf you're looking to give your small business' marketing plan an edge over the...
