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Автор: Claude Hopkins
Год: 2014
Издание:
Книга по Требованию
Страниц: 88
ISBN: 9781603866361
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Claude C.HopkinsMy Life In Advertising and Scientific Advertising
Claude HopkinsScientific Advertising
Claude C.HopkinsScientific Advertising