Автор:Scott A. Neslin Год: 2002 Издание:Marketing Science Institute Страниц: 98 ISBN: 0965711412 Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
