Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
Автор:Don E. Schultz, William A. Robinson, Lisa A. Petrison Год: 1993 Издание: Страниц: 208 ISBN: 0844233676 This edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. Gets students involved by having them create hypothetical promotions based on models of success. Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. Discusses the newest innovations in the field.
