Routledge Library Editions: International Business: Managing the Global Firm (RLE International Business) (Volume 3)
Автор: [автор не указан] Год: 2012 Издание: [не указанo] Страниц: 384 ISBN: 0415639182 This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
