Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
Автор:Michael Regester, Judy Larkin Год: 2008 Издание: [не указанo] Страниц: 256 ISBN: 0749451076 The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and prvides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a cisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
