Relationship Marketing as a Strategy by SMEs in Nigeria
Автор:Daniel Ogechukwu Ayozie Год: 2014 Издание:LAP Lambert Academic Publishing Страниц: 260 ISBN: 9783659340185 The book is on the role of relationship marketing to the performance of Igbo Smes in Nigeria.it explores the scope,problem definition ,objectives, hypothesis and statement of problems.it discussed the literature on relationship marketing and small and medium scale enterprises in Nigeria and the specific theories relating to them.it went further to reveal the method of gathering data and analysis and discussed the findings in chapter four.The findings and discussions formed the basis of agreeing the relationship marketing as a strategy helps in the life and performance of SMEs in Nigeria.
