ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands
Автор:Nick Wreden Год: 2005 Издание: [не указанo] Страниц: 240 ISBN: 0749444657 "ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management
