One Show Rx, Volume 1: The Best Pharmaceutical Communications of the Year
Автор:The One Show Год: 2005 Издание: [не указанo] Страниц: 72 ISBN: 0929837223 Book DescriptionAs the fastest growing segment of the advertising industry, pharmaceutical advertising has saturated prime-time airways, newspapers, and magazines targeted toward an ever-expanding market-that generation of enthusiastic consumers referredto as "baby boomers." One Show Rx was created to set standards for this rapidly growing sector of advertising. One Show Rx, Volume 1 showcases the best pharmaceutical advertising of 2004 with work from the winners and finalists from this year's competition. Direct-to-consumer and professional categories are awarded across all different media-print, collateral, television, and interactive. Elegantly produced, One Show Rx features more than 200 four-color images. This handy volume will appeal to agencies and clients as well as doctors and medical professionals interested in surveying the pharmaceutical market.
