Маркетинг. Общие вопросы

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New Wealth: Commercialization of Science and Technology for Business and Economic Development

Автор: George Kozmetsky, Frederick Williams, Victoria Williams
Год: 2004
Издание: [не указанo]
Страниц: 224
ISBN: 156720631, 156720631X, 156720631X
Drawing from more than 25 years of research and project development, the authors describe how accelerated commercialization strategies building on advances in science and technology offer a sustainable source of wealth. They show how collaboration among business, government, entrepreneurial, and academic partners--all focusing to leverage local resources to compete in the global marketplace--is an established and powerful strategy for 21st century business creation and economic development.
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