Neuroeconomics. A Guide to the New Science of Making Choices
Автор:Politser Peter Год: 2008 Издание:Oxford University Press Страниц: [не указано] ISBN: 9780195305821 As technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. This clarity has produced a new science called neuroeconomics, which addresses diverse questions, such as why people save,...
