Narrative and Numbers: The Value of Stories in Business
Автор:Damodaran Aswath Год: 2017 Издание:Columbia University Press Страниц: [не указано] ISBN: 9780231180481 How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story...
