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Автор: Sue Harding, Trevor Long
Год: 1998
Издание:
Ashgate
Страниц: 240
ISBN: 0566081377
If you are a student on an MBA or management course, you will be expected to demonstrate a knowledge of a range of models. This textbook collects together 45 models likely to be required by management students, summarized in a standard format. Each entry contains: a diagram of the model; the principles on which it is based; underlying assumptions; guidance on application and other relevant issues; related models; and sources of further reference. Models are organized by subject area: accounting; business strategy; human resources; organizational strategy; and strategic marketing. An alphabetical matrix index facilitates the process of finding the right model quickly. This book was first published in hardback as "Proven Management Models".
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