Основы предпринимательства

Список источников >Бизнес-книги >Предпринимательство. Отраслевой бизнес >Основы предпринимательства >

Mayas in the Marketplace: Tourism, Globalization, and Cultural Identity

Автор: Walter E. Little
Год: 2004
Издание: [не указанo]
Страниц: 332
ISBN: 0292705670
Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where...
Добавлено: 2013-10-22 16:16:17

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы