Автор:Roger Cartwright Год: 2003 Издание: [не указанo] Страниц: [не указано] ISBN: 0333948971 Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.
