Автор:Tim Jackson, David Shaw Год: 2009 Издание:Palgrave Macmillan Страниц: 240 ISBN: 140391902, 140391902X, 140391902X This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
